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Strength in numbers: social commitment helps bring people together

Volkswagen Sachsen GmbH and “Die Gläserne Manufaktur” are assuming responsibility and pursuing two principles with their social commitment: continuity and participation.

Sustainable projects are being implemented within long-term partnerships. Volkswagen and “Die Gläserne Manufaktur” foster the internal exchange of experience by cooperating with regional organisations. They can thus transform their commitment into a learning platform for the company. Key areas of involvement include social commitment in the region and worldwide as well as cultural partnerships in Dresden and Saxony. Social responsibility is inherent to the corporate policy.


The employees make a lasting impact with the “RestCents” campaign, for example. They have collected “RestCents” since 2003, donating the cents that appear on their monthly wage slip after the decimal place. The money raised helps to support the Dresden-based society Sonnenstrahl e. V. that supports children and young people suffering from cancer.


Terre des Hommes is a partner for other projects and campaigns organised by the employees and ensures the effective, sustainable use of funds. The money raised during charity runs goes to UNICEF Dresden and donations are also made to regional children’s facilities.


In regional cultural projects and partnerships, Volkswagen funds education in the field of modern art. New start-ups not only benefit from the infrastructure but also appreciate Dresden’s cultural appeal as a key argument when choosing their location. Selected cultural sponsorship was therefore a central element of the philosophy of “Die Gläserne Manufaktur” from the outset. The support available is diverse: we back innovative events and projects outside of “Die Gläserne Manufaktur” that help to foster young talent.


Today, “Die Gläserne Manufaktur” is a permanent fixture in the city’s cultural life and a reliable partner for culture – as is reflected in the long-standing partnership with the Staatskapelle Dresden and Semperoper, as well as the support for the Moritzburg Festival and Dresden Music Festival.


Social and cultural commitment builds bridges, brings people together and opens up new opportunities for interaction. Investments in social and cultural projects mean building bridges to the future. And we are getting involved!

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