“Die Gläserne Manufaktur” – Enduring symbol of a fresh start for the Volkswagen brand
“Die Gläserne Manufaktur” (The Transparent Factory) was built in 2001 in the heart of the city of Dresden to introduce the world to something unique: an opportunity to experience Volkswagen manufacturing up close.
Volkswagen combined the construction of “Die Gläserne Manufaktur” with the idea behind its new premium class vehicle – associating innovative car making with the values passed on by more traditional plants, and communicating this clearly to the world in the building’s open and transparent architecture.
The top-of-the range Phaeton was the “masterpiece” of the Volkswagen brand for more than 14 years. Visitors could also appreciate this in the high-quality materials used, the detail in the intelligent solutions and the precision workmanship.
Conversion of “Die Gläserne Manufaktur” began in March 2016. The exhibition that is now open is the first stage in a new direction for “Die Gläserne Manufaktur”: its production technology is being turned into a flexible assembly operation within the next year, flexible assembly frames are being developed and production and logistics processes adapted. This means that Dresden is perfectly positioned for the assembly of premium and luxury models as well as electric vehicles.
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